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An Honours student at Vega- School of Brand Leadership focusssed on brand building and strategy.

Tuesday, 3 April 2012

Reigniting the Fashion Flame!

It is the day before this wonderful platform for fashion's voice turns one years old. And as the mother of this young child, I have been approaching blogging with a very  nonchalant attitude over the past few months. It is because, the flame that was once ignited by fashion within me has been dormant. And because a fashion blog of this nature is not so much about the author, but its readers, being silent is not the best option. But in order to produce quality work, it was time to take a break.

Usually being back in Johannesburg irks me. Not because of the overwhelming pretentiousness of the city at times, but because there is a lack of fashion innovation in this city. However, something has changed within me. And that probably has something to do with the fact that I am home with my family. But, slowly but surely the fashion flame is being reignited.

With the annual Easter Rugby Festival taking place at St John's College, KES and St Stitthians this weekend, the excitement that is within me to have my camera in my hands and taking pictures of people in their element is unreal. There is something about this time in Johannesburg, that gives its people some sort of permission to relax and dress in a way that suits the occasion. Of course there are exceptions to every rule, but generally people put on their wife beaters, snapbacks and Chuck Taylors and enjoy the company they keep over some Brutal Fruit Slushies.

With the above being said, it is a pleasure to be back. Here's to turning one, and thank you for having me!

Much love and even more Dopeness
Koosh: The Lil' Black

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